OUTSIZED PRESENCE

Advertise for Growth with Any Budget

How to Optimize your Advertising for Business Growth on Any Budget

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Outsized Presence is the definitive guide to maximizing your advertising strategy with any budget. Drawing on over 20 years of high-level marketing experience, Aditya Varanasi reveals proven principles and best practices for creating world-class ads that drive real value and measurable conversions.

Chapter 1: The Problem

Why Large-Scale Marketing Strategies Fall Short for Small Business

Chapter 2: The Background

How Customers Make Decisions and Why Your Finish Line Is a Barrier

Chapter 3: The Guide

Meeting the Customer
Where They Are

Chapter 4: The Funnel

Understanding Each Stage of
the Customer Journey

Chapter 5: The Awareness Phase

How to Fill a Void in Your Funnel by Reaching Buyers at the Top

Chapter 6: The Engagement Phase

Cutting through the Noise
That Drowns Others Out

Chapter 7: The Purchase Phase

Inspiring Action

Chapter 8: The Science AND Art

Creating Brands That Hit Home

Chapter 9: The Optimization

Building a Process for
Ongoing Improvement

Chapter 10: The Future

Moving Forward